Theme: Happy Plants
Pavilion Area: Around 3,000 Square Meters
Pavilion Day: May 8
Location: Within Zone D of the Expo Site

Coca-Cola has kicked off a national campaign to support its corporate pavilion for the 2010 World Expo. The Coca-Cola pavilion is named the “Coca-Cola Happy Plants” and displays its nearly 125 year history in beverage and sustainability with a collection of animated characters, performances and music.

Coca-Cola’s pavilion will take consumers on a “fully immersive journey of fantasy,” according to Coca-Cola. Visitors will be greeted by animated “happiness characters,” be able to taste new beverages and grab a limited edition PlantBottle. There will be celebrity performances and animation on a 15-meter high Coca-Cola bottle composed of more than 3,000 LED light panels.

Pavilion Features

Simple yet unique exterior walls of the two-storey pavilion are all installed with metal wind-proof blinds and decorated in red, the color of Coca-Cola. The Interior of the pavilion is divided into five sections: exhibition of symbolic Coca-Cola bottles, theatres, exhibition halls, VIP lounges and public exposure areas. With artful designs of these sections, healthy and enjoyable lifestyle and sense of environmental protection are delivered to visitors.

Pavilion Highlights

Highlight 1: Symbolic bottles of Coca-Cola

Symbolic bottles of Coca-Cola and various shows on its stage offer visitors unique sensory experience.

Highlight 2: Coca-Cola theatre

Another highlight at the Expo will be a visit of Coca-Cola’s Expedition 206 team – a worldwide trip where happiness ambassadors travel to 206 countries which sell Coca Cola, and tweet, blog, and post videos that present the spirit of happiness.

The special video will be broadcasted in the huge Coca-Cola theatre to inform visitors of the positive lifestyle the company has always promoted.

The Space Pavilion

Theme: “Harmonious City, Human and Outer Space”
Pavilion Area: 3,000 Square Meters
Location: Within Zone D of the Expo Site

The Space Pavilion which is being built by the China Aerospace Science and Technology Corporation, the China Aerospace Science & Industry Corporation and the China Electronics Technology Group Corporation.

Pavilion Features

The pavilion looks like a “magic cube” suspended in space. Supported by intricate pillars, it will give a feeling of space disorder and arouse the visitors’ desire for exploration. The design tries to convey the concepts of “technology”, “energy” and “space” with a sense of simplicity.

Based on the core concepts of “sky (outer space), land (city) and man (the explorer and creator)”, the pavilion will show how aerospace and electronic technologies promote urban development and improve human life to the fullest extent. The pavilion will offer a preview of people’s “environmentally friendly, safe and intelligent” future life. The spirit of the Chinese astronauts who are exploring space will be a centre piece in the pavilion.

Visitors may embark on a joyous journey filled with discovery and inspiration through three exhibition sections – “The Origin of Dreams”, “Spacewalk” and “Beautiful Homeland”, to get the “real experience” of how people have been trying to explore space.

Pavilion Highlights

Highlight 1

Starting with the first section of the exhibition, “The Origin of Dreams”, visitors will quickly become mesmerized and intrigued and build immediate expectations for the next exhibit.

Highlight 2

Then they will have a unique and lifelike experience in the section “Spacewalk”—an experiential theater filled with imagination.

Highlight 3

Finally in the next section “Beautiful Homeland”, visitors can get in touch with the concept of “Round Heaven” and “Square Earth”. Based on the concept of “Round Heaven”, models, real objects and multimedia technology will help replay the history of human space exploration, while a “future city” will provide a preview on the technological, intelligent and informative life of the future, in “Square Earth”.

Learn some Mandarin

饮料               yǐn liào                                 beverage

大使               dà shǐ                                  ambassador

悬浮               xuán fú                                 suspend

象征的           xiàng zhēng de                      symbolic

宇宙空间       yǔ zhòu kōng jiān                   aerospace

Theme: Movement and Interaction
Highlights: “Brain Cell” Structure
National Pavilion Day: June 13
Pavilion Area: Roughly 5,000 Square Meters
Location: Within Zone C of the Expo Site

Pavilion Features

“Brain Cell” structure is employed in the main body of the pavilion, which is also the design concept of the building. The inspiration of “Brain Cell” neuron comes from Belgium’s rich achievements in science and art, and its status as one of the European Political Centers. The pavilion is designed by JV Realys.

The Belgium Pavilion will be a 5,250-square-metre rectangle with a huge “brain cell” as the centre piece. It will be a transparent building that is meant to be as open and inviting as Belgium is towards other countries. Visitors will enter the pavilion via a vein of the “brain”.

The “brain cell” structure reflects the artistic richness of Belgium and Europe, as well as the scientific achievements which contribute to the development and enrichment of cultural and intellectual inheritance. The exterior of the pavilion will feature a transparent glass façade and three covered facades made from stretched metal plates.

Meanwhile, the interior will feature a variety of convivial spaces that embody Belgium’s spirit of openness. There will also be a diamond show within the pavilion as well as chocolate factory. Moreover, the EU will also have a 1,000-square-meter exhibition space on the ground floor of the two-story pavilion, using multimedia to showcase European cities.

All the internal functions required for the pavilion are organized in 2 main levels.

• The ground floor is dedicated entirely to the main exposition hall (both for Belgium and Europe) and the shop. It also offers circulation space and includes some technical rooms.
• The first floor consists of the restaurant, the VIP/business centre and the terrace. Diverse spaces on the 1st level have been organized in an L-shaped volume suspended around the “Brain Cell”.

As in many other countries, Belgium and Europe face huge ecological issues inherited from the 20th century. This is the reason why the sustainability of the pavilion, its openness and recyclability, its conception as a gathering and flexible place were key issues in the concept design of the pavilion.

Pavilion Highlights

Highlight 1: Multiple Visual Effects

The change of light and color of “Brain Cell” naturally melts into Shanghai’s night scenes.

Highlight 2: Movement and Interaction

To embody the theme “Movement and Interaction,” display boards in the pavilion will be hanged on the slide rail and be movable in the exhibition hall. In this way the maze composed of the wall and enclosed spaces can be avoided. “Water globules” rolling in the prescribed area near the slide rail system is like a rolling window to show the proud exhibits from Belgium-EU Pavilion.

Highlight 3: Diamond Showcase

During the period of Expo 2010, a top-level diamond exhibition will be held in the Belgium-EU Pavilion. On this occasion, diamond designers from all over the world, including more than ten Chinese designers, will bring their works for exhibit. Fashion models from both countries will also give performances to liven up the show.

Highlight 4: Chocolate Corner

Belgium-EU Pavilion will create a dreamy “chocolate plant” in which visitors can view the chocolate-making process, and even taste the chocolate from Belgium for free. Some chocolates will be made into figures of Shanghai’s landmark buildings.

Highlight 5: Cozy and Flexible Space

The pavilion’s huge ceiling will hold up the public space that completely links the outside area. Its design has features of flexibility, originality and the utility of sheltering. Trees will be planted in the public square in order to provide a comfortable gathering place for visitors. A series of activities will be held there, from which visitors can enjoy the wonderful performances by young Belgian artists.

Highlight 6: Prize Draw

Q&A and prize draws will also be held in Belgium-EU Pavilion. First prize may include a trip to Belgium or a Belgian diamond.

Netherlands Pavilion

Theme: Happy Street
Highlights: Figure Eight, Distinctive Small Houses
National Pavilion Day: May 18
Pavilion Area: Around 5,000 Square Meters
Location: Within Zone C of the Expo site

Pavilion Features

The Dutch submission to the 2010 World Expo in Shanghai is an exceptional one. This time around, it will not be the classic pavilion with long lines of visitors waiting outside and a presentation inside. The Netherlands is making its appearance at China’s world exposition along an entire street. The submission, entitled “Happy Street”, is the response by designer John Kormeling to the Chinese Expo theme “Better City, Better Life”.

The “Happy Street,” is constructed in a figure eight – a lucky number that suggests fortune in Chinese culture. It is mainly composed of a 400-meter pedestrian street that curves in a figure of eight and 26 small houses along the street. Built completely on stilts, the street looks like a suspended roller coaster.

It is an open pavilion with a happy atmosphere. Each of the 26 distinctive small houses forms a mini pavilion that celebrates Dutch innovation in the use of space, energy and water. “Happy Street” will show that the Netherlands is innovative and progressive in the fields of sustainability, environment and urban development.

Pavilion Highlights

Highlight 1: Pavilion without a Gate

Visitors walking on the “Happy Street” will be surprised to find that the 400-metre long street actually has no gate or single point of entry. Instead, entrances to the pavilion can be found everywhere, allowing visitors to walk into this “Happy Street” from wherever they like. This multi-door design is quite effective and reflects the “typical Holland-style.” During the evenings, colorful and glorious lighting will create a dreamland for visitors.

Highlight 2: View through Windows

There are twenty eight houses and various other objects on Happy Street that show visitors what the Netherlands has to offer in the areas of technological innovation, urban development & architecture, sustainability & environment, corporate social responsibility, as well as culture & creativity. The houses are built in various architectural styles, together representing the Dutch architectural tradition. There are designs by Gerrit Rietveld, but also reproductions of typical houses from Zaandam and The Hague, and featuring a replica of the narrowest house in Amsterdam.

Instead of arranging these houses in a monotonous straight line, the designers have made a smart decision – “hanging” these tiny houses on the street and “inviting visitors to enjoy the exhibition through windows.”

Highlight 3: Orange Eco-friendly Sunshades

About 50 sunshades are erected on the street. The orange color of the fabric symbolizes Holland. The hi-tech coating over the fabric is designed to absorb and gather energy.

Highlight 4: CINEAC Club from Amsterdam

Visitors will see a small house named “CINEAC” on the “Happy Street.” In Amsterdam, CINEAC, originated from a functional cinema in 1934, is a famous club and a popular concert hall. But the CINEAC in the Dutch Pavilion will not be a real cinema or club. It will serve as a symbol for the “Happy Street,” meaning that the street offers great fun with its clubs, shops and cinemas.

Highlight 5: VIP Crown Hall

A free-standing small house in the shape of an engineering boat sits on one side of the pavilion area. This is the public restaurant in the Dutch Pavilion. The boat-shaped restaurant is inspired by the landscape of Holland, with a part of the land beneath sea level. Another small house will follow, which is themed water preservation. Visitors can see how the water from the Huangpu River is purified and be able to drink refreshingly clean water.

Poland pavilion

Theme: People Create Cities
Highlights: Paper-cutting
National Pavilion Day: May 22
Pavilion Area: Approximately 3,000 Square Meters
Location: Zone C of the Expo site

Pavilion Features

The Poland Pavilion was design by architects Wojciech Kakowski, Marcin Mostafa and Natalia Paszkowska. It is composed of three concepts: Human, Creativity and the City. As a perfect example of the Polish architecture, it mirrors the combination of modernity and folk art, representing the creativity and imagination of Poland.

The design of the Poland Pavilion, appearing to be a folded paper box, is inspired by its folk art: paper cut-outs. During daytime, the exhibition hall will be filled with light filtering through paper-cutting patterns; at night, it will shine with different colours and leave a deep impression on its visitors.

Pavilion Highlights

Highlight 1: Irregular Exterior Covered with Flowery Cut-outs

The Poland Pavilion has an abstract and irregular exterior covered with flowery cut-outs designed to reflect Polish folk art (paper cut-outs). Sunlight can enter the hall through cracks in the walls. When dusk falls, the pavilion will shine with different colors that will change as the light outside changes and penetrates the paper-cutting designs.

Highlight 2: Flexible Exhibition Area

In addition to the folded “paper cut-out panel”, the pavilion will also create geometrical structures inside. The exhibition area is creative and flexible enough to be divided into several sections for small expositions, concerts and shops. Lighting in the main exhibition hall will create rich lighting effects while the inner walls can be used to project a film about the Polish social life. People-friendly designs and facilities are everywhere in the pavilion.

Highlight 3: Piano Concert on Chopin

The year 2010 will be the 200th anniversary of the birth of Frederic Chopin, one of the greatest composers and pianists of Poland. A piano concert on Chopin will be held each day in the center square and music hall of the pavilion to commemorate the Polish musician. Visitors will be able to enjoy the concert while tasting traditional Polish cuisine.

Highlight 4: Eco-friendly design

It will also be a “green” pavilion saving energy to the fullest extent, and protecting the environment by pollution abatement so as to provide visitors with a healthy, comfortable and highly efficient pavilion.

The pavilion is environmentally friendly, and there will be lots of green living things in the Expo environment. The basic construction material is wood, including the facade with the cut-out patterns that will be cut by laser. Most construction materials are recyclable, and since the pavilion must be removed from the Expo site after the six-month exhibition period, part of the wooden structure will be reconstructed in a Polish city.

Learn some Mandarin

脑细胞         nǎo xì bāo               Brain Cell

透明的         tòu míng de             transparent

地标            dì biāo                     landmark

八字形         bā zì xíng                figure eight

步行街         bù xíng jiē               pedestrian street

直线            zhí xiàn                   straight line

抽象的         chōu xiàng de          abstract

不规则的      bù guī zé de            irregular

Theme: Well-being, Competence and Environment
National Pavilion Day: May 27
Pavilion Area: Around 3,000 Square Meters
Location: Within Zone C of the Expo site

Pavilion Features

The Finnish pavilion at Shanghai World Expo 2010 is called “Kirnu” (“Giant’s Kettle”). Designed by a team from Helsinki-based architect’s office JKMM, the “Kirnu” is surrounded by a lake, appearing to float on the water. It has the slogan “Sharing Inspiration,” where ideas can meet and mix. The design draws inspiration from Finnish nature. Elements reinterpreted in the pavilion include the shape of small rocks found on coastal islands, the surface of a fish, reflection on water, framed view of the sky and smell of tar on wood.

Finland attempts to capture the ideas of freedom, creativity, innovation, community, health and nature in its exhibition. The Exhibition Story extends through three spaces: the welcoming introduces essences of Finland as well as the Virtual Guide (aka Spirit of Finland), accompanying the guest along the exhibition.

The second area opens up breathtaking magical landscapes, attached to the foundations of Finland: nature, national character, society, economy, education and culture. The third area is named City of Dreams, an interactive and beautiful presentation of elements of the Better Life, as well as solutions and perspectives Finland wants to share. The architecture of the exhibition is functional and clean, serves as a background to present art, design and high technology. The flooring of best-quality Finnish wood and beautifully lit snow-cave or cloudlike structures in the air connects the spatial elements, along with one of the largest textile artworks in the world on the inner wall. The Story is free of verbal commentary, with only ambient soundscape created by Sibelius-Academy. The elements of a balanced, sustainable and enjoyable urban-oriented life are presented in many aspects.

Into the Pavilion

A bridge guides visitors through the water into the pavilion. The ground floor consists of the central yard, the restaurant and shopping area. Visits to the shop and restaurant can be made after the exhibition on the 2^nd floor without getting stuck in the flow of people. Visitors can not only enjoy typical Finnish food adapted to the Chinese taste but also buy some well designed Finnish souvenirs.

Facilities such as the VIP lounge, sauna, meeting and back office can be found on the third floor. Our partner companies can organize various events such as seminars, press conferences, product displays, performances or even banquets for their guests.

Pavilion Highlights

Highlight 1: Advanced technology and Interactivity

Virtual guides: on the huge animated screen, there are virtual guides who will help the guests to understand the themes and stories by playfully interacting with screen contents, without speaking.

Augmented reality: augmented reality technology will be used to create an inspiring experience which brings together many diverse elements of Finland in an exciting interactive adventure. The first public premiere of augmented reality on Nokia’s N900 mobile device will be shown in the Finland Pavilion.

Interactive electronic artwork: 200 mobile phones will react to passing guest by changing their display colours. The guest may also take his/her snapshot and add it to the artwork; the snapshots are continuously replaced by following guests.

KONE Lantern elevator: The KONE Lantern elevator was designed to replicate the effects of a Chinese lantern but with a Finnish twist. The elevator, combining innovative technologies and cutting-edge design, will be a highly visible and integral part of the pavilion both as a functional elevator and an exhibition piece. The elevator will feature the latest in RFID (Radio Frequency Identification) technology which will enable the pavilion’s VIP guest to access the top floor.

Highlight 2: Sustainable Innovation

The construction materials and methods have been selected so that construction generates as few greenhouse gas emissions as possible and the building will be easy to disassemble and rebuild after the Expo. The most innovative construction material of the pavilion is a composite UPM ProFi -shingle based on recycled paper and plastic. 25,000 injected marble white scaly shingles cover the outer facade of the pavilion.

Highlight 3: Finnish Culture and Design

Textile artwork: Blue wall, one of the world’s largest textile art works is displayed in the exhibition hall.

Sauna: the Finland Pavilion includes a 100-square-meter sauna, which will introduce a typical Finnish sauna to VIP guests. It is the only pavilion that has sauna facilities at the 2010 Expo. Finland is a “sauna country” as the concept originated in the nation.

Santa Claus: the visitors will have chance to meet Santa Claus on certain days during Expo. Korvatunturi, the mountain in Finnish Lapland where Santa Claus lives, lies 1000 kilometres north of the capital, Helsinki. He lives there with his wife and hundreds of elves. He glides lightly over the snow in a sleigh drawn by prancing reindeer, with Rudolph in the lead to deliver gifts to children all over the world.

Culture Feast: Finland has designed a comprehensive cultural program to promote Finnish music, especially the music for the younger generation of Expo 2010 visitors. On the list are jazz, opera, ballet, symphony, children’s drama and some classical types of music.

Meet Santa Claus at the Finland Pavilion!

Major Events

Finland will organize around 50 events including music, design, visual arts, film screenings and dramas during the Expo. May 27, 2010 will be the Finland Day when events will be held throughout the whole Expo area. Visitors can enjoy a wide array of international cream of Finnish music from world music，electronic and heavy metal to classical. Other productions include ie. A collaborative production between Jin Xing dance group & Marimekko design company, Finnish National Ballet, Spin the musical, Moominpappa at Sea childrens theatre, and many more.

Sweden pavilion

Theme: Spirit of Innovation
Highlights: Energy-saving Wood
National Pavilion Day: May 23
Pavilion Area: Around 3,000 Square Meters
Location: Within Zone C of the Expo site

The pavilion was designed by the architectural firm SWECO, and the concept aligns closely with Expo’s main theme, “Better City, Better Life”. The Swedish pavilion at Expo 2010 is a temporary building that will contain the Swedish exhibition, VIP areas and other facilities such as offices. The 3,000 square metre building will be constructed on a section approximately the same size, and will be located in the European section alongside the other Nordic countries.

Pavilion Features

As the key words “Sustainability, Innovation and Communication” cornerstones, the Sweden Pavilion showcases how the nation’s spirit of innovation solves problems, improves the urban environment and living standards, and demonstrates the importance of communication under the new technology situation.

The pavilion comprises four cube-like structures that are arranged to form a cross-like space between them – a shape much like Sweden’s flag when seen from above. The outside walls show a city-like grid; the inside walls are covered with images of nature. These cubes are connected by elevated walkways, and house the exhibition, VIP areas, a shop, a café, and a large covered courtyard – room enough for everyone.

Pavilion Highlights

Highlight 1: Sustainable Design

Sustainable Design Adhering to the concept of sustainability, the design of the pavilion emphasizes the concept of recycling and reuse. The four sections of the pavilion are connected at an intersection, which symbolizes the harmonious interaction between city and countryside. Through this crossroad, visitors are able to reach every section of the pavilion with ease and comfort.

Highlight 2: Creativity and Innovation

Creativity and Innovation are displayed everywhere in the Sweden Pavilion, inviting people to interact and think deeply. Visitors can experience Swedish culture, society, engineering and traditions, which demonstrate Swedish people’s passion for nature and spirit of innovation.

Highlight 3: Cafes and Boutiques

This three-storey complex composed of four connected blocks contains an exhibition area of about 1500 square meters, and a number of cafes and boutiques. The third floor includes the VIP section and restaurants. Visitors can savor Swedish coffee while enjoying Swedish movies and music. Souvenirs from Sweden will also be available.

Norway pavilion

Theme: Norway, Powered by Nature
Highlights: Wood Structure, 15 Model Trees
National Pavilion Day: May 28
Pavilion Area: Around 3,000 Square Meters
Location: Within Zone C of the Expo Site

A forest from Norway is providing a cool experience for visitors to the 2010 World Expo. Norway’s pavilion, with the theme “Norway, powered by nature.” The pavilion will be made of wood and bamboo with 15 model trees. The trees will be arranged in groups giving a solid interpretation of Norway’s varied landscapes. The Norwegian government hopes to keep the “15 trees” in China after the Expo as a “symbol of the friendly relations between the two countries.”

The pavilion aims to present an impression that Norway is a livable place, Norwegians’ harmonious relationship with nature, their reverence for nature and how nature has provoked Norway’s inspiration. Norway hopes to dedicate each tree to different cities in China.

Rugged coastline, enchanting fjords and amazing glaciers, Norway boasts a storm of spectacular scenery. Cities in Norway are close to nature, which are surrounded by sea, mountains or forests. A visit to the pavilion is a fun journey through coastline, forests, mountains, fjords and Arctic region. If you are longing for an unforgettable and dreamlike journey around the country’s breath-taking landscape, the Norwegian Pavilion is the right place for you to go.

Pavilion Highlights

Highlight 1: Eco-friendly Design

The model trees are covered by a semi-transparent roof and when the sun shines through the roof, it will create the effect of shade or blue skies. The roof is also able to collect solar energy to make the entire pavilion self-sufficient.

Highlight 2: Northern Lights Show

When dark envelops, dreamlike and fantastic northern lights shows will be staged on the roof of the pavilion via projection, and visitors will be able to enjoy special concerts against the backdrop of lights from the Arctic circle.

Highlight 3: Amazing Journey

Large screens describe how Norwegians use solar, wind and wave energy in the Coastline section. People can watch movies in the Forest section, which will introduce the natural scenery and daily lives of Norwegians, as well as outline its scientific research. The nation’s fishing industry is introduced in the Fjord section. And in the North Pole section, visitors can learn the importance of these wastelands to global climate change. Then, visitors can walk onto a terrace to view the pavilion’s scenery.

Highlight 4: Authentic Norwegian Delicacies

At a Norwegian restaurant, visitors will be able to try authentic salmon, reindeer and lamb meats as well as Akvavit, a flavored spirit that is produced in Scandinavia and typically contains 40 percent alcohol. The restaurant will mainly provide the freshest sea food transported from Norway.

Learn some Mandarin

However, if this is your maiden visit to the Middle Kingdom and you are a little clueless as to where to start, just follow this guide to make your preparation smooth and easy.

You will also find a list of useful articles in our Shanghai World Expo 2010 Definitive Guide, covering topics from Ticketing to Transport to Travel attractions in Shanghai. With a little reading, you can plan your itinerary better.

Planning your Trip to the Expo

So you have made up your mind to set foot on Shanghai for the big event. As you throw your clothes, ipods and your beloved pet dog into your luggage bags, you pause and ponder.. ‘should I purchase my air tickets first, or call to check if my laundry is ready?”

Truth is, there is no right order of doing things as long as it works. However, at iLearn, we have created a clear and easy checklist as our recommendation.

1. Create an Itinerary

Draw up a simple Plan:

1. Duration of trip
   • How long do you plan to visit?
   • How long can you afford to take leave from work?
2. Dates for trip
   • When to travel?
   • Try to avoid visiting during the 17 Expo Peak Days as it is expected to be more crowded than usual.
     • China Labor’s Day (May 1st-3rd, 2010)
     • National Day (October 1st – 7th, 2010) and
     • Expo Ending Week (October 25th – 31st, 2010)
3. Number of people
   • Who to bring along as companions on the trip?
     Companions are good for reducing lodging and transport expenses, sharing the fun of exploring new places and for pointing the blaming finger at when you occasionally get lost.
4. Places to visit
   • Being in Shanghai for the Expo, you probably will want to spend another 2-5 days exploring Shanghai city.
     If you have the time, why not visit nearby attractions in neighbouring cities like Suzhou and Hangzhou?
     Perhaps take a flight north to Beijing Capital or south to the bustling cities of Guangzhou or Hong Kong?
5. Set a Budget
   • You may want to set a rough budget, how much you are willing to spend. This can be used as a reference to where you stay, how long your trip is and where to visit.

With these factors set, you are ready to make your trip arrangements.

2. Making Preflight Arrangements

Air tickets

Plane is your obvious choice of transport to Shanghai if you are living outside China. Check with your local travel agents or International Airlines what flights and routes are available.

Your choice is usually a Direct flight (a straight ride from your city to Shanghai) or an Indirect flight (requiring you to stop over and change flights somewhere in between the journey)

Either way, you will end up at Pudong International Airport of Shanghai. (Shanghai has another airport in Hongqiao, but that serves mostly for domestic flights)

Generally booking your air tickets early will get you a cheaper price, so planning early is advantageous. You also would want to avoid last minute bookings as you might not get your desired flight dates and timings.

Keeping your ticket flexible

In the event where you want to extend your trip, Airlines usually do allow you to make changes. Additional fees may incur. It is encouraged to check with the Airlines regarding their terms and conditions for flight date changes just so you know what to expect incase of changes in plans.

Hotel booking

It is strongly advisable to make your hotel booking beforehand, at least for the first few days when you land. If you want to extend or change your plans later on, you can do so easily when you are there.

Another thing to note is, all hotels require your passports when you check in. It may seem like an obvious thing; however, in a case where you leave your luggage in your Shanghai hotel, to travel on a day trip to neighbouring Suzhou city, this becomes applicable. If you didn’t bring your passport along, it will not be possible to plan a stay over.

Where should you stay?

The site of the Shanghai World Expo 2010 is not too far South from Shanghai downtown centre. It is on the waterfront area between Lupu and Nanpu bridges and stretches along the banks of the Huangpu River.

Shanghai Map showing location of World Expo 2010 Site

Shanghai is relatively easy to commute around in and there are several modes of transport to the Shanghai Expo site (Transport info to Expo site – official Expo website), so it will be relatively convenient for you no matter your choice of hotel. Your budget and lodging preferences should be your priority when seeking lodging. Of course, a hotel near the city with shops and restaurants in close vicinity is usually a good idea.

Look at our Shanghai Lodging article for more information.

You can also visit Expotia.com which is the Shanghai World Expo Official Hotel Reservation website.

Visa Application

Visa is an approval document required to enter foreign countries. As with visiting other countries, the People’s Republic of China requires visitors to obtain Chinese Visa prior entry.

There are exceptions where certain nationalities are eligible to enter without visa to stay in China within 15 or 30 days. Terms vary with different countries. You can verify this with your traveling airline, travel agency or local China embassy.

Chances are that you will be required to apply for a visa. Simply head down to your local China embassy for application.

Generally you will need:

• One completed application form (form available from the embassy or its website)
• A valid passport with six (6) months of remaining validity and at least one blank visa page in it.
• One recent passport-sized photo (approx. 2 x 2 square inch or slightly smaller)
• Visa application charges applies

Different types of Visas are available dependent on your reason for visiting as well as duration of stay. A Single Entry Tourist Visa is probably what you need. Your maximum stay allowed is usually 90 days. Processing Time is about 3-5 business days. You can apply for express service to shorten your processing time and you may also entrust someone else or your travel/visa agent to drop off your application on your behalf.

Don’t fret on the fuss of visa application. It is usually simpler than it seems. Do a web search on your nationality’s requirements for entry to China or just call up the embassy for specific steps.

Travel Insurance

As with every overseas travel trip, it is advisable to apply for travel insurance. Temporary travel insurance is available to cover just the duration of your trip. A basic travel insurance policy is generally pretty affordable. Some common risks covered includes: medical expenses, trip cancellation/ interruption, delayed departure, loss or damage to personal possessions and legal assistance.

Specific coverage will depend on the type of policy and its terms.

Traveling Agents

Seeking Travel Agents are optional in your arrangements. You may seek them for air ticket booking and hotel booking. Or if you are the type who prefers to just go with the flow and let other people handle the nitty-gritty stuffs, full tour packages can be arranged with travel agencies.

Agencies will usually take care of visa application and travel insurance for you too, if you sign up for packaged tours.

There are times when you may feel rushed or lack of freedom over the itinerary, especially if it is a huge group tour, however customization may be arranged. Compare your agencies and packages if interested.

Currency in China – Renminbi (RMB)

Chinese Currency - renminbi / RMB

The currency you will be using in China is the Renminbi (RMB) (人民币).

Converting currency to RMB outside China

You will be able to convert your currency at most banks or currency exchange counters in your country or at the International airports. Usually the exchange rate may not be as favourable as converting in China.

Converting currency to RMB in China

You may convert Foreign banknotes and traveller’s cheques to RMB in major banks in China.

Four major banks in China are Bank of China (BOC), the Industrial and Commercial Bank of China (ICBC), Agricultural Bank of China (ABC) and Construction Bank of China (CBC).
Your passports may be required for the conversion procedure. Your hotel may also have a currency exchange counter.

Credit / Debit Cards and ATMs

Major Credit and Debit cards like MasterCard and Visa are widely accepted in major cities in China and of course in Shanghai. Large department stores and restaurants accept card payments. You will also be able to find ATMs (Automatic Teller machines) that allow you to withdraw RMB cash with your card.

Credit/debit card usually support International networks like Plus and Cirrus. Look behind your card to see what networks are supported. You will be able to find these logos on the ATMs in China where you will be able to withdraw from. An exchange rate will incur as well as a transaction fee according to your bank.

It is advisable to convert at least a small amount of RMB before your trip so that you do not have to hassle with finding currency exchange counters immediately after you land. Then you have the option of converting the rest of your currency after checking into your hotels.

For your information, a cab fee from Shanghai airport to the city centre should cost below 300-400 RMB/yuan (40-70 minutes dependent of traffic conditions).

Check out our comprehensive guide to Chinese Currency – RMB.

Expo Tickets

You can read our detailed article on Shanghai World Expo 2010 – Ticketing Info.

But basically, you need to know that tickets in Expo are defined by either Peak day or Standard day. Peak days are during the dates of May 1st-3rd, October 1st – 7th and October 25th – 31st. The rest of the expo period is Standard day.

Peak day tickets are slightly more expensive, limited in volume and dated. One Peak day ticket allows 1 entry on the specified date. On the other hand,

Standard days are not dated and multi-day tickets are available.

Visting on Peak Day

This generally means that if you intend to visit the Expo during the Peak days, you will need 1 ticket for each day of expo visit. It is also advisable to purchase the Expo ticket prior your trip arrangements, to assure your entry to the expo site.

Visting on Standard Day

If your intended expo visit does not coincide with the Peak days, you are assured of your entry to the expo site as Standard day tickets are not volume limited and also not date specific.

I.e. – Getting a Single Day Standard Day ticket will allow you 1 entry ANY day within the expo period (not coinciding Peak days).
a 3 Day Standard Day ticket will allow you a TOTAL of 3 entries on ANY day within expo period (not coinciding Peak days).

Hence for your Standard day tickets, there is no rush to purchase beforehand. You may buy your ticket onsite or at authorized sellers in Shanghai. Of course if you would like to purchase online or through overseas agents prior your trip, that is fine too and that may save some queuing time.

3. Packing your bags

According to our checklist, it is not a good idea to pack your dog in the luggage.

With your trip arrangements done, all you are left with is luggage packing! Here is a recommended short checklist of items to bring:

• Travel documents (passports, air tickets, expo or other tickets, hotel booking info, itinerary, etc)

• Cash / Credit Cards

• Necessities (clothes / medication if required)

• Personal comforts (mp3 player / laptop / phone)

• Cameras and videocams (with enough storage capacity, battery and charger)

As with all holiday trips, you are sure to end up with bags of shopping and souvenirs. Either leave some room in your luggage, or bring along an empty bag to fill your goodies with.

4. Information to Prepare

• Find out how best to reach your hotel from airport.
  Check with your hotel beforehand.If you do not mind bringing your luggage around and your hotel is near a metro station, the metro is a viable option. Pudong Shanghai International airport is connected to the metro system by a 15 minutes ride on the Maglev Train, the World’s fastest train. Otherwise, a cab is usually your choice of transport from the airport.

• Print out or Write down your Hotel Information
  - hotel name, address and phone on paper (preferably in Chinese characters too). Show this to the driver to avoid ambiguity.
  

  Find out about the China Pavilion and other uniquely designed pavilions

• Do a little more reading on the Expo.
  You may want to read more on the Expo Pavilions and Expo Events and Performances to get an idea of what to expect and what to look out for.
  .
  The expo site is a huge place and if your visit is not long enough, you will have to be selective on what to visit.

5. Some Tips and Additional Information

• You will find official Taxi Stands at airports and train stations. Use them. Be wary of people approaching you to offer rides in non-taxi cars. There is no guarantee taking these ‘non official taxis’.
  So better be safe and take a cab that looks like a cab.

• Transportation in Shanghai via metro/subway is an affordable and most convenient transport means. Taxis are relatively cheap too, but getting one during peak hours can prove to be a daunting task.

• If you would like to maintain contactable on mobile while overseas, make sure your local mobile phone plans support Global/International/Auto Roaming.
  You may need to call up your mobile network provider to activate roaming services.

• You may purchase prepaid mobile SIM cards at the airport or in many authorized shops around the country if you wish to. Passports may be required.

• Most hotels will provide Internet connections.

• You can find More Tips regarding touring Shanghai World Expo:
  • Touring the Shanghai World Expo 2010 Tips – Part 1
  • Touring the Shanghai World Expo 2010 Tips – Part 2

I hope this guide has been useful for those keen on making the trip and if you need any more information or help, just leave a comment or send us an email

The Inner Mongolia Autonomous Region in northern China will present a vivid picture of its vast grassland scenery and also showcase its heroic spirit and civilization through multimedia displays at the 2010 World Expo.

The exhibition aims to offer a glimpse of urbanization as well as sustainable growth, featuring a 1,000-square-meter exhibition, a forum and campus activities. The structure surrounded by the “hada”, the museum set up 13 projects and an interactive display screen theater. The idea came from the long history of grassland culture, and chose seven representative elements: grassland, desert, forest, clouds, stars, yurt and hada.

A video of a trailer on the background and theme of the Inner Mongolia pavilion as well as a taste of what the viewers would expect as you step into the pavilion.

Sichuan pavilion

With the theme: “paradise nourished by water, suitable for living” The province’s display will highlight its profound history, culture and optimism following the devastating May 12 earthquake in 2008.

The pavilion’s outfitting features its beautiful water and mountain landscape.

In the 18,000-square-meter exhibition hall surrounding the China Pavilion, provinces and municipalities will showcase their time-honored cultures and customs. Columns with multimedia screens will display the Chinese character “川” (chuan) and “flying sun bird” a holy bird well-known in the province which represents the admiration of the sun by ancient Chinese.

The exhibition develops a picture of Sichuan’s cultural heritage such as the Sanxingdui, which boasts rich cultural relics and whose history can be dated back more than 3000 years. Also displayed will be the Jinsha archaeological site and the Dujiangyan irrigation project.

There are three halls in the pavilion:

Section 1: City, History & Civilisation

Under the leadership of the Sichuan pavilion mascot – a panda name Huan Huan, it brings about Sichuan’s four most important elements: Sanxingfui, Jinsha, Shuxiu, Qiqi and other historical civilization & folk culture for the audience’s viewing pleasure. With the interactive technology in the pavilion, the Silk Roads comes alive before the very eyes of the audience.

Section 2: Multimedia & Virtual Modeling

Using multimedia & virtual modeling, the audience is able to experience the Dujiangyan Irrigation Project with the multi-column screen displaying the sample of life in Chengdu. The “Urban Life Reality Show” display great development changes in Sichuan tea culture, Sichuan Opera face art, urban & rural.

Section 3: Sichuan’s future better life

Through the 3-dimensional optical map, it displays a new Sichuan rising from the New Tianfu Divine Land. To shorten the distance between Sichuan and the world, Sichuan generously invested on an “Asian Economic Hub”. The land of abundance of Tianfu is becoming a reality little by little.

The pavilion puts the city of Sichuan as the display objects; rivers and civilization as the ideological context; the lifestyle as the content; to bring us a bright future.

Each visitor will receive a card made of recyclable paper by children living in the May 12 earthquake-hit regions, expressing their hope for a better future.

Heilongjiang pavilion

Heilongjiang Province will offer visitors a chance to explore a dream-like icy city at the 2010 World Expo to show how city dwellers can live well in ice and snow and in harmony with nature.

It will produce an “icy crystal” effect with special materials in the theme “Ice and Snow Make Us Extraordinary.” Conception of exhibition theme: generous, harmonious, unselfconscious, diligent and encourage.

Heilongjiang in China’s far north is famous for its breath-taking winter scenery, sports and the annual Harbin Ice Sculpture Festival which attracts tourists from all over the world. The average annual temperature ranges from minus 5 degrees Celsius to plus 5 degrees. Designer will use special method to show us a huge dream-like Ice Sculpture structure—Heilongjiang pavilion.

In the pavilion, snow and ice will be the main line, showing Heilongjiang’s unique “green ecology”，”ice and snow” and “human spirit”.

The Beijing Youyi International Exhibition Ltd and Harbin Icecity International Exhibition Ltd have been chosen as designers.

Vocabulary

大草原             dà cáo yuán                    Vast grassland

文化遗迹         wén huà yí jì                   Culture relics

城市居民         chéng shì jū mín            City dwellers

绿色生态学     lǜ sè shēng tài xué        Green ecology

]]> http://ilearn-culture.com/expo-2010-pavilions-zone-a-inner-mongolia-sichuan-heilongjiang/feed/ 0 http://ilearn-culture.com/world-expo-introduction-and-history/ http://ilearn-culture.com/world-expo-introduction-and-history/#comments Thu, 08 Apr 2010 08:54:59 +0000 Kenneth Mun http://ilearn-culture.com/?p=4139 With the all the current buzz about the Shanghai World Expo 2010, anticipated to be the largest Expo ever, we decided to take a look back in history to where and how the World Expo started.

The Expo – An Introduction

Expo, also known as Universal Exposition, or World(‘s) Fair is a large public exhibition held in turns by different cities in the world. The Expo is typically characterized by the National Pavilions, where participating countries would display their own architecture and exhibit their nations’ technologies and cultures. With such an Internationalized Exhibition, the World Expo generates global interests, attracting people all over the world to visit and experience the multi-cultural environment as well as to explore state-of-the-art technologies brought together by different countries.

A brief History of Expo

The origin of the Expo comes from the French tradition of national exhibitions which started from 1844 in Paris. Soon other parts of Europe followed and held national exhibitions. It was in London on May 1^st of 1851, that the first real International exhibition was held.

The Great Exhibition in London 1851 and the Crystal Palace built to house the event

The expo has since evolved with time. Three eras can be distinguished:  the era of Industrialization, cultural exchange and national branding.

Industrialization (1851 – 1938)

In this first era, the World’s Fairs were especially focused on trade and famous for the display of technological inventions and advancements. They were the platforms where the state of the art in science and technology from all over the world was brought together.

In 1928, the Bureau International des Expositions (BIE) started to serve as an International sanctioning body for the World’s Fair.

Cultural Exchange (1939 – 1987)

During this period, the World’s Fairs became more based on specific themes with cultural significance and started to address issues of humankind. The themes were more future oriented as well as ‘utopian’ in scope. For example, the theme for New York World’s Fair (1939) was “Building The World of Tomorrow”.

It was also during this time (in the 1960s), that BIE organizers started calling the World’s Fairs as “Expo’s”.

National Branding (1988 – now)

Since Expo  ’88 in Brisbane, the Expos have become more focused by each country towards improving their national images through their own pavilions. National branding increases in significance as National image become a key asset for each country in this world.

Today’s Expos embody elements of all three eras. They present new inventions, facilitate cultural exchange and also used by each country to promote themselves.

Main attractions of the Expo

The main attractions at a World Expo are the National pavilions. Participating country will each build their pavilion structures on the assigned expo site. These pavilions will often showcase each country’s architectural creativity and skills.

The final result is a massive and grand display of beautiful and fascinating buildings on the site. Exploring through the uniquely designed national pavilions is an awe-striking experience.

Aichi Expo 2005

The UK Pavilion (artist's impression) - one of the uniquely designed pavilions for the coming Shanghai World Expo 2010.

Entering each pavilion, visitors can view the country’s exhibits, interact with the people as well as enjoy shows and performances specially prepared for the event.

The Expo started a tradition, since 1967 at the Montreal Expo, of the “Expo Passport”, where visitors are given a passport booklet. Visitors can get different commemorative seals at each pavilion to be stamped on the expo passport.

Expo passport for Shanghai World Expo 2010. The passports are the size of real passports and have pictures of pavilions inside

Categories of Expo

There are two types of world exposition – Registered (Universal Exposition) and Recognized (International Exposition).

Registered (Universal)

Registered Expos are the biggest in scale and may last between six weeks to six months. Registered Expos are usually spaced 5 years apart.

The upcoming Shanghai World Expo 2010 is a Registered Exposition, with the previous being Aichi Expo (2005) and the next – Milan Expo (2015).

Recognized (International)

Recognized Expos are smaller in scope and shorter in duration. The next Recognized Exposition will be Yeosu Expo (2012).

Interesting Facts of the Expo you may not know..

• The Eiffel Tower, the most recognized symbol of Paris, was build for Exposition Universelle (1889) hosted in Paris.

Eiffel Tower under construction in July 1888

• Brussels Atomium is a monument built for Brussels World’s Fair in 1958. The original idea was to build an upside-down version of the Eiffel Tower. The idea was later replaced with a concept of an atomic structure, which Waterkeyn, the Belgian engineer, felt was more symbolic of the era.

Brussels Atomium monument

• The World’s 1^st Ferris Wheel was designed and constructed by George Washington Gale Ferris, Jr. as a landmark for the 1893 World’s Columbian Exposition in Chicago.

The original Chicago Ferris Wheel, built for the 1893 World’s Columbian Expo.

• In the 1964 New York World’s Fair, Walt Disney contributed to many of the exhibitions and rides at the site, partly in hope to retain the site as a permanent World’s Fair. This concept of a permanent World’s Fair is eventually materialized with Disney’s theme park – Epcot.

Epcot (Experimental Prototype Community of Tomorrow) is a theme park dedicated to International culture and technological innovation.

Vocabulary:

shì bó

世  博                    World Exposition  n.

jiè shào

介  绍                    Introduction   n.

lì shǐ

历 史                     History    n.

guó jiā guǎn

国    家  馆            National Pavilions  n.

hù zhào

护  照                    Passport  n.

]]> http://ilearn-culture.com/world-expo-introduction-and-history/feed/ 2 http://ilearn-culture.com/expo-2010-pavilions-zone-c-france-germany-italy/ http://ilearn-culture.com/expo-2010-pavilions-zone-c-france-germany-italy/#comments Thu, 08 Apr 2010 06:29:17 +0000 Candy Lu http://ilearn-culture.com/?p=4078 France pavilion

The final design “the Sensual City,” selected from 49 candidates, presented a simple building with a big French-style garden inside. Surrounded by water, it appears to be floating.

The French government has allocated a record 50 million euros (552 million yuan) budget for the national pavilion.  At least 80% of the total budget will be used in constructing the 6,000-square-meter pavilion.

The France Pavilion, designed by Jacques Ferrier and his team, provides a unique opportunity to reinforce France’s image in China. All the talents and financial forces will be gathered to make it real.

The France Pavilion is unique in terms of both form and technologies. It will present France’s contribution in the sustainable urban development for one of the biggest economic metropolises in the planet. The pavilion would use the most advanced building materials and environmental protection technology. It will be a shining example of energy efficiency and recycling techniques.

• Dining

A trip around French products and a gastronomic cooking signed Pourcel.

6sens, the restaurant of the France Pavilion will present a French and gastronomical table with a large Mediterranean tendency.

From gastronomy to the snacking while passing by the French traditional brewery, 6sens also offers you the possibility to privatize the restaurant for businesses lunch or organization of cocktails.

6sens makes you travel through the gastronomical and tasty universe of Jacques & Laurent Pourcel (photos above of twin brothers).

• Romantic Weddings

Come and be joined forever in the most beautiful and fairylike scene of the French Pavilion．

Every couple who will come to the French Pavilion wearing wedding clothes will be offered a wedding passport and a present.

• Godfather

Alain DELON, famous actor, Godfather of the pavilion

• Mascot

Léon

The French Pavilion chose a mascot as high as the event. It is LEON, the kitten, the kitten is a character who is approximately 7 years old, joyful and mischievous that will interact with the visitors of the French Pavilion.

Germany pavilion

The 6,000-square-meter Germany Pavilion, named “Balancity,” will showcase typical urban life in Germany and introduce how the country’s products help solve urbanization problems.

The German government invested 30 million euros (US$47.34 million) in the pavilion, some German companies will also contribute. It’s the Germany’s largest ever Expo structure．

In relation to Shanghai Expo’s theme, the German pavilion will be named “Balancity.” The name is a play between the two words “balance” and “city.” The organizer is defining the venue as: a city in balance between renewal and preservation, innovation and tradition, urbanity and nature, society and its individuals, work and recreation, and finally, between globalization and national identity.

The pavilion is composed of three floating spaces and one cone-shaped structure, said Lennart Wiechell, the architect of the pavilion. It will provide a “light and elegant” feeling.

The German pavilion will not be a building in the strict sense of interior and exterior. Rather, the building will be a three-dimensional walk through sculpture. The Expo Plaza (the square in front of the German Pavilion) and the surrounding landscape will simply flow into the pavilion. The space will be comprised of four exhibition structures, each of which will showcase German urban life and how the country’s design and products can help solve urbanization problems. The structures form a large roof above the landscape that will offer visitors shade and protection from the rain.

The highlight of the pavilion will be a cone-shaped structure housing a revolving metal sphere, 3 meters in diameter and covered with 30,000 LEDs, which will be activated by the noise and movement of spectators.

They are expecting about 50,000 visitors daily during Expo 2010, which means more than 9 million people may visit Germany Pavilion.

Italy pavilion

Italy reserved a 6,000-square-meter plot of land for its pavilion, which will be made with cutting edge “transparent concrete,” The pavilion, called The “City of Man”, is composed of 20 functional modules that can be assembled freely, Giampaolo Imbrighi, its designer.

The design was inspired by a traditional Shanghai game, Imbrighi said. In the game, children drop a batch of 20 to 30 sticks on a table and try to move one stick at a time without moving the others until all the sticks are cleared. Imbrighi said the shape of the pavilion is as changeable as the game, which is called “Shanghai” in Italy.

The design was selected out of 65 candidates from a competition among European Union countries; The 20 modules represent the 20 regions of Italy, making the whole pavilion embody a mini Italian city.

The design also represents the harmony of different cultures and regions. When people walk in the pavilion, they will feel like walking in a city that combines Shanghai’s Shikumen-style lanes and an Italian square.

The pavilion covers an area of 3.600 square metres and is 18 metres high. Inside it is divided into irregular sections of different dimensions, connected by a steel bridge structure where the connecting galleries are visible. If needed, the structure can be dismantled and reconstructed, on a smaller scale, in another part of the city.

The different sections of the building make up a geometrical variety symbolizing the tradition and regional customs which define the Italian identity: a type of mosaic of which each of the parts show a single picture. The form also highlights the topographic complexity of Italian cities, with its numerous short narrow roads and alleys which suddenly open onto a large square, a characteristic which can also be found in the traditional Chinese urban centres. A psychophysical effect of comfort is given by an internal garden, the presence of water and natural light which spreads throughout the area across the patios and by the walls.

Since Milan won the bid to host World Expo 2015, the country is more than just a participant at Shanghai Expo. He said the two countries are the hosts of “sister Expos” and will have many chances to share valuable experience.

Also, three Italian cities — Venice, Bologna, and Milan — will have the chance to exhibit in the Urban Best Practices Area at Expo 2010.

Vocabulary

法国         fǎ guó                                France

德国         dé guó                              Germany

意大利     yì dà lì                               Italy

米兰          mǐ lán                                Milan

美食的      měi shí de                      Gastronomical

具体化       jù tǐ huà                          Embody

地形          dì xíng                              Topography

露台          lù tái                                  Patio

India is to build a huge domed structure influenced by an ancient Buddhist monument as its pavilion for Shanghai Expo 2010. The 4,000 square meter structure will be similar to the Sanchi Stupa, built in the Maurya Dynasty (about 321-187 BC) by Ashoka.

‘Cities of harmony,’ is the exhibition theme focusing on the integration between urban and rural regions through exchange of trade and services. Visitors to the pavilion will be led on a journey of Indian cities from ancient times to the present day. The pavilion features India’s rich religious culture, traditional and modern technology and combination of urban and rural life.

The dome will be used as a 360-degree screen to tell different stories about life in cities through the ages. It will also be energy efficient with the use of solar panels and wind power.

Herbs will grow on the dome and bamboo will form part of the structure. The pavilion will feature a shopping arcade where people from various regions of India will be demonstrating and selling a wide variety of products. There will also be a food plaza with provide traditional Indian delicacies.

During the Expo, Indian cultural performances will be performed in the amphitheater.

The main dome structure of the pavilion has been designed to handle an average of 450 visitors every 20 minutes; the pavilion will cost about US$9 million.

Nepal pavilion

The foundation of the Nepal Pavilion was completed. With the theme: “Tales of Kathmandu City—Seeking the Soul of a City; Exploration and Speculation”.

Design features
The design plan for Nepal pavilion embodies the civilization and beauty of an ancient country in Asia by displaying several great moments in the history of Kathmandu for more than 2000 years as an architectural, artistic and cultural centre and describes the extension and spread of urban through evolution of architectural styles.

The pavilion is in the form of an ancient Buddhist temple in Kathmandu, surrounded by traditional Nepalese houses. The theme touches upon the soul of a city by exploring its past and future. Another highlight of the pavilion will be Nepal’s efforts in environmental protection and developing renewable energies and green architecture.

A car or motorcycle rally will run from Lumbini to the Expo site. The rally will bring the “eternal flame of peace” to Shanghai from Nepal.

Implementing Experts Group (IEG), the official organizer of the museum in Nepal is responsible for the concept of the museum design and construction as well as all the work related to the showing activities.

Israel pavilion

Israel will highlight innovation in its pavilion at World Expo 2010 along with putting a spotlight on ancient Jewish culture. Pavilion will look like two clasped hands.

The two dynamic forms symbolize Israeli innovation and technology, the theme of the pavilion to World Expo is “Innovation for Better Life.” It will echo the theme of the 2010 event, which is “Better City, Better Life”.

“Israelis like to use stone in their houses, which embody solidity, earth and roots, while the use of glass stands for an open future,” said Haim Z. Dotan, the chief designer of Israel Pavilion.

Not only that, the shape of the hugging curvilinear forms resembles the ancient Chinese symbol for tai chi, a state of the undifferentiated absolute and infinite potential, to mark the friendship between Jews and Chinese. The two structures will curve around each other and stretch to the sky like there is no ending, representing the inexhaustable human creativity of the Israeli people.

Israel constantly seeks to contribute a substantial share to the world’s leading innovations in art, science, literature and design and believe innovation will contribute to better life.

The 2,000-square-meter pavilion could also represent the dialogue between humanity and nature, the earth and sky, as well as the past and the future.

The pavilion consists of three areas – Whispering Garden, Hall of Light and Hall of Innovations.

The Whispering Garden is a green orchard that greets visitors as they enter the building. Some facilities will be installed to make the trees begin to “whisper” in both English and Chinese when visitors walk close to them.

The Hall of Light includes a 15-meter high screen. It will display films highlighting the country’s innovations and technological achievements.

The Hall of Innovation is the centerpiece of the Israel Pavilion. A special audio-visual show will allow visitors to talk with Israeli children, scientists, doctors and inventors via hundreds of screens. These Israelis will introduce themselves and share their hopes for a better future.

It will not be a face-to-face talk because the talks will be pre-recorded, Dotan said. He told Shanghai Daily that visitors could hold a genuine conversation with Israeli people in the virtual Israel Pavilion at Expo Shanghai Online. Expo Shanghai Online is an innovation of Expo 2010. It offers a three-dimensional virtual visit to the Expo site via the Internet. Israel also signed a contract today to participate in Expo Shanghai Online.

Every night the glass facade of the pavilion will display introduction videos of tourist attractions around the nation and especially the unsurpassed splendour of the capital city of Jerusalem.

Israel allocated about US$6 million for its participation at Expo 2010, which includes the cost of its pavilion and other activities.

It is the first time Israel has committed to building a national pavilion at a World Expo.

Vocabulary

印度   yìn dù                                                India

尼泊尔   ní bó ěr                                           Nepal

加德满都   jiā dé mǎn dū                               Kathmandu (Capital of Nepal)

以色列   yǐ sè liè                                           Israel

耶路撒冷   yē lù sā lěng                                 Jerusalem (Capital of Israel)

可再生能源   kě zài shēng néng yuán                renewable energies

创新      chuàng xīn                                           innovation

圆形剧场    yuán xíng  jù chǎng                           amphitheater

]]> http://ilearn-culture.com/expo-2010-pavilions-zone-a-india-nepal-israel/feed/ 0 http://ilearn-culture.com/expo-2010-pavilions-zone-c-brazil-venezuela-chile/ http://ilearn-culture.com/expo-2010-pavilions-zone-c-brazil-venezuela-chile/#comments Thu, 25 Mar 2010 09:24:28 +0000 Candy Lu http://ilearn-culture.com/?p=3951 Brazil pavilion

The World Expo 2010 organizer handed over a 2,000-square-meter space to Brazil for its pavilion which is located in the zone C on 7th September 2009. It is the largest rented pavilion in this expo.

Theme

The tropical-forest-like Brazil Pavilion will show off the cultural diversity and dynamism of Brazilian cities with the theme “Pulsing Cities: Feel the Life of Brazilian Cities”.

Pavilion Highlights

The pavilion will consist of a series of theme corridors and several exhibition halls elaborating on such topics as Urban Scenes, “Pulsing Cities”, and Brazilian Happiness. Under the theme of “Pulsing Cities”, the pavilion will hold artistic, cultural and tourist events, along with related discussions and business events. It will present the theme through photos, video, music and shows, so as to highlight the various achievements made by Brazilian people in sustainable development.

Highlight 1:

Eco-friendly Green “Birds’ Nest”

Brazil will decorate its Expo pavilion like a green “Bird’s Nest,” the nickname for the National Stadium in Beijing that hosted the opening ceremony of the 2008 Olympic Games, The rectangular pavilion will be covered by green intersecting wooden lace, a recyclable wood material.

Highlight 2:

A Great Variety of Multimedia Technologies

Visitors cannot help feeling amazed at the interactive displaying technologies in the Brazil Pavilion. For example, they can touch and revolve a special cube of Plasma Display Panels and view the pictures of landscapes, flowers, birds and people. Such kind of dynamic and multi-level presentations will make it easy for visitors to picture the enchanting Brazil. Just as the tropical trees and flowers are spreading all over Brazil, these multimedia facilities will be involved in every part of the pavilion to ensure a wonderful experience for visitors.

Highlight 3:

A 170-square-meter“Tunnel of Daily Urban Scenes”

The “Tunnel of Daily Urban Scenes”, spanning 170 square meters, will be composed of 192 LCDs in different sizes, creating a large-scale visual panel. Images on this visual panel will take visitors on a journey of Brazil’s urban development, elaborating on the relationship between information technology and urban development, the idea of cultural equality, urban rejuvenation, as well as the city life in Brazil.

Highlight 4:

A Magic Panoramic Stage

In the major exhibition hall, there will be a panoramic stage composed of 4 rectangular screens, each about 48 square meters. Visitors stepping into this room will feel like touring in a Brazilian city. The ceiling and the floor will have projected images to go with the urban scenes on the screens. Visitors will be stepping on the sand in a Brazilian beach one moment and strolling on a pedestrian of Copacabana City the other. They may even “cross” a running creek in the pavilion.

Highlight 5:

Football & Samba: Source of Pride for Brazil

Football stars may appear at Brazil Pavilion, and some games of the Brazilian team at 2010 FIFA World Cup South Africa in the next June might be broadcast live on screens in the pavilion. It is not hard to imagine that football fans will be cheering in the pavilion, echoing the passion from this kingdom of football. Besides, Samba and Bossa Nova music will also be staged in the Brazil Pavilion during the Expo.

A Brazilian restaurant will serve generous helpings of the nation’s culinary delights. Brazil will invest about US$35 million on the Expo.

Venezuela pavilion

Young designers from Venezuela bring the world a space of sustainability, anticipation and democracy with the theme “A Better Life, a Better City.” The country will build a 3,000-square-meter pavilion in Zone C of the Expo site showcasing urban equality as well as developing nations’ attention to urbanization.

Design features

The concept adopted for the Venezuelan pavilion is based on the belief that cities cannot aspire to be truly great places to live until they first address the problems and shortcomings that adversely affect the lives of their citizens.

Structured in the form of an “8″ – a symbolic number both in China and Venezuela, with the eight stars of Bolvar recently incorporated into the Venezuelan flag – the pavilion depicts many traditional aspects of Venezuela’s history and culture.

It also acknowledges the legacy of the country’s indigenous people, reproducing the style of a number of ethnic residences, such as the “Shapono Yanomami” (”forest villages”) or the “Churuata Yekuana” (the traditional homes of the Yekuana tribe). The Yanomami tribe that has thrived in the rainforests of South America for thousands of years will perform in the pavilion. Another highlight of the pavilion will be a Venezuelan children’s orchestra, which will perform in a 286-seat theater on July 5, Venezuela’s National Day.

It reflects the life style of the country’s contemporary rural communities, celebrating the continued co-existence with the natural world.

Nor has it ignored the life experiences of the country’s burgeoning numbers of urban dwellers, opting to represent them through the most emblematic public space in any Venezualan city – the Plaza Bolivar, a traditional setting for debates, chance meetings or a deliberate rendezvous.

The pavilion will be in the geometric shape of a “Mobius strip,” or an inverted cylinder. The exhibition area will feature two-way audiovisual transmissions via satellite between Shanghai and Venezuela, More images and a video after the break.

Chile pavilion

“City of Relations,” the 3,000-square-meter Chile Pavilion, has constructed of merging cylinders in silver and brown with a roof garden. With the last beam of the pavilion installed, Chile has become the first Latin American country to complete construction of its national pavilion, which is locate in the zone c of the expo site.

Design features
from an aerial view, the design of the Chile Pavilion resembles an undulating “crystal cup” with irregular wave-like fluctuations designed by Huan. It also conjures an abstract image of ships at sea. The main structure will be constructed of steel and glass. A rectangular brown wood pole will penetrate the “crystal cup” with its side end serving as the entrance to the pavilion.

Held in the “crystal cup” will not be wine nor spring water, but the dream of the Chileans about future cities. Composed of 5 exhibition halls, the Chile Pavilion will focus its exhibitions on Chilean understanding of the city, including how to build a better city and how to improve the standard of living.

Constructors will dig several wells in the Chile Pavilion to reflect on water surface real-time images of Chilian people’s life through state-of-the-art technologies, Hernan Somerville, commissioner general for Chile’s Expo exhibition. Similar wells will be launchinged simultaneously in Chile to showcase its participation in the World Expo 2010 Shanghai.

The concept stems from the notion that by digging an imaginary well from China and through the earth’s core one can reach Chile when the well-turned tunnel is put through. It is not only a creative artistic concept but also a metaphor that however far apart people can become friends and closely related collaborators, like what China and Chile have achieved.

The Chile Pavilion in the 2010 World Expo is meant to establish a closer relationship between Chile and China, despite the long geographic distance, the pavilion aims at making China one of our closest national allies and enabling Chileans to benefit from exchange with this country.

Chile has upgraded its initial plan of renting a pavilion to have a self-built one, which is the first case among South American participants. The total floor area of the Chile Pavilion will be 3,000 square meters, in which 2,500 square meters will be for exhibition. Chilian government’s investment for the construction and exhibition of the pavilion is expected to hit US$7 million.

In view of the adjustment of Chile’s participation policy in the context of a world-scale financial crisis, Somerville deemed the upgrade a significant investment of strategic importance rather than increased expenses.

Hernan Somerville, commissioner general of the Chile Pavilion, said the pavilion is expected to have a daily attendance of 15,000 to 17,000.

Vocabulary

巴西     bā xī      Brazil

委内瑞拉   wěi nèi ruì lā      Venezuela

智利     zhì lì     Chile

租赁馆     zū lìn guǎn    rented pavilion

桑巴舞     sāng bā wǔ    Samba

鸟瞰图     niǎo kàn tú     aerial view

水晶杯     shuǐ jīng bēi    crystal cup

Singapore Pavilion for Shanghai Expo shows “Microcosm of Singapore”, titled “Urban Symphony” Designed by Kay Ngee Tan Architects, shows the contribution of Singapore in the field of city planning, water treatment, and environmental services.

The harmony of urban and nature, the creativity and diverse-culture will be the key message that Singapore Pavilion try to deliver.

Design features

The Pavilion’s architecture evokes images of a musical box, with an orchestra of elements forming a symphony for the senses—from the choreography of the plaza’s water fountain to the rhythm of façade fenestrations, the interplay of visuals and sounds to the mélange of flora in the roof garden.

A Symphony of Six Movements

Upon arrival, pictures and exhibits of Singapore adorn the atrium and main hall on the ground floor, paving the way to Six Musical Movements and various activities such as breathtaking performances at the open space on the second floor, topped off with the magnificent rooftop view of A Garden in the Sky, which pays tribute to Singapore’s reputation as a garden city.

A Symphony of Sustainability

Water and Garden, the core design elements, form more than just the softscape of the Pavilion, they serve as a testament to Singapore’s successful management of two key environmental issues – balancing progress with sustainability.

To this end, recyclable building materials are used whenever possible. A cool and comfortable Pavilion environment is also designed with climate control features which do not contribute to massive energy consumption, and greenery and water features that further alleviate the hot summer afternoons in Shanghai.

A Symphony of Harmony

Harmony is Singapore’s unifying element and the four Pavilion columns supporting the entire structure on a floor comprised of different shapes and sizes represent our four main races and foreign guests sharing the same common ground—living, working and playing together in perfect harmony despite our diverse backgrounds.

Logo

The visually distinctive and endearingly memorable Singapore Pavilion logo is conceived by Singapore design firm Epigram. The logo, inspired by the pavilion design and musical instruments, such as the chimes, piano and xylophone, resonates with the serendipity, fun and delight awaiting visitors to Singapore’s Urban Symphony. The colour red, which represents Singapore, evokes passion and features prominently in the logo design.

The element of red in Singapore’s national flag symbolises “universal brotherhood and equality of man”. Traditionally, in Chinese culture red is also widely known as an auspicious colour, associated with happiness. The colour gradient in the logo embodies Singapore’s continuous efforts to balance sustainability and innovation amidst the urban vibrancy of our city state’s transforming landscape. Grey echoes the island-state’s modernity.

Mascot

To celebrate our largest Expo entry to date, Singapore now introduces Little Durian Star, our official mascot. A cute and lovable icon, he’s your friendly guide to Urban Symphony. Follow Little Durian Star as he embarks on his musical adventure, for he’ll show you all the interesting insights as well as exclusive previews of the Singapore Pavilion.

Malaysia pavilion

The 3,000-square-meter pavilion will be like a traditional and high Malaysian hut.

Concept & Design

The concept of the pavilion portrays Malaysia’s harmonious multicultural society, elements of nature, modern facilities and the nation’s achievements The country will showcase its natural landscape and the solidarity of its different ethnic groups with the theme “One Malaysia — City Harmonious Living.” Malaysia has 47 ethnic groups, who live comfortably together in urban and rural areas.

The facade of the pavilion will be made from a combination of palm oil and plastic, which will be recycled for other constructions after Expo. The pavilion would highlight the harmonious conditions and interactivity between cities and villages.

Visitors will be able to pitch and putt at an indoor golf area in the two-story pavilion. The pavilion would hold lucky draws on key days during the Expo, such as August 31, Malaysia’s national day, and May 31 when China and Malaysia set up diplomatic relationships,

Thailand pavilion

Thailand’s proposed presentation at the 2010 World Expo is encapsulated in the theme “Thainess: A Sustainable Way of Life”. A specially constructed 3,117 square-metre Thailand Pavilion will be the venue for presenting Thailand’s exhibits and cultural performances.

Design features

The Thailand Pavilion at the 2010 World Expo will feature elegant design motifs that are distinctively Thai, thereby emphasizing Thailand’s unique culture and artistry.

Guided by the concept of “Thai Perspectives”, the pavilion designers have incorporated interesting elements of the Thai lifestyle, as well as the country’s visually outstanding artistic and architectural expressions, into its spatial arrangement and overall structure. The result is well worth the effort. Without a doubt, even when viewed from the outside, the pavilion’s elegant form and finesse will do much to impart to the spectators the splendour of things Thai.

Traditional motifs and a palette of vibrant colours, such as red, crimson and gold, will adorn the entire interior of the pavilion, creating an exciting ambience inside each and every exhibition hall.

Sophisticated audio-visual technologies will be employed to show all the displays in the best possible light. Visitors to the Thailand Pavilion will be entertained with appealing sights and sounds while they experience something new about Thailand.

Exhibition Hall 1 – A Journey of Harmony

Concept: The cycle of life by the water

Supporting themes:“The perfect blend of cultures in a golden land”, “Journeys Back to Old Siam”

The first exhibition hall introduces visitors to the Thai way of life. Visitors will be invited to travel back in time to experience the lifestyle of early Siamese during their nascent statehood, and the melding together of peoples and cultures in this golden land. The exhibits will also tell the story of the Thais’ affinity with rivers and canals that provide nourishment and means of transport, and the cycle of life that flourishes beside these waterways.

Exhibition Hall 2 – A Harmony of Different Tones

Concept: Trade and interaction with foreign states as impetus for development and progress

Supporting themes: “Land of Ancient Civilizations”, “Rice Bowl of the World”, “Friendship across Borders”, “Centuries of Thai-Chinese Ties”

Hall 2 depicts the long-standing interaction between Thailand and other countries; including the former Imperial China and the China of today whose close relations with Thailand have led to the two being called “sibling states.” Exposure to traders from different lands led to the natural blending of indigenous Thai customs with the ways of the foreigners. Many such influences have become firmly embedded in the fabric of Siamese society and are now part of the lifestyle of modern Thais.

The exhibits also highlight the interaction between the urban and rural communities. Despite decades of intensive development and the apparent economic disparity between these sectors, Thai people everywhere always share a common trait: a love of peace and harmony, the unmistakable signature of being Thai.

Exhibition Hall 3 – Happiness through Harmony

Concept: Sufficiency Philosophy as guiding light towards sustainable peace and harmony

Supporting themes: “Life and Living in 21st Century Thailand”, “Happiness for All”, “The Monarch Who Points the Way to Happiness”

Hall 3 concludes the concept of our exhibition. Here, visitors will be shown the defining aspects of being Thai. Despite the veneer of technological sophistication and the international way of living that we have adopted, deep down in the soul of every Thai, we still value a life of simplicity that follows the idea of “sufficiency” in all things we do; for we believe it is the only true path that will lead to lasting happiness.

Logo

One of the decorative elements employed in the Thailand Pavilion is the Kanok, which is a basic motif in traditional Thai graphic design. The Kanok’s shape is derived from familiar forms in nature, such as tree leaves, tongues of fire, or waves upon water.

As the word may also mean “gold”, a palette of golden brown hues was thus chosen as dominant colours for the building. The logotype for the pavilion is a Kanok made up of variegated mosaic tiles. The fitting together of the diamond-shaped tiles represents the side-by-side harmony of people from diverse ethnic backgrounds who share the Thai way of life today. The vertices of the Kanok, all pointing one way, signify unity of the people and the commitment to move the country forward in the same direction.

The Kanok also resembles the Thai numeral one, an apt figure to reflect the idea of unity of purpose. The symbol is underlined by the word Thailand to represent the interaction between what is traditionally Thai and internationalism.

Mascot

Design of the mascot for the Thailand Pavilion has been inspired by the mythical giant Indrajit, a traditional iconic figure with a fierce gaze who stands sentinel at temple entrances. The World Expo version, however, is a cute child-giant who beams with friendliness, cheerfulness with an air of courtesy, which is characteristic of the Thai people.

• The mascot is called “Tai”, a name that relates to the etymological root of “Thai” (liberty and independence) and a Chinese word meaning “great”.

• Tai will take his place at strategic points within the pavilion, greeting visitors with his cheerful smile, very much like the friendly people of Thailand – the land of the free.

• Tai’s skin is in green – the colour signifying a fertile land — and his big round eyes mirror kindness and compassion, the moral qualities of a happy Thai.

• His smiles, always spontaneous and genuine, are full of warmth and friendship to all, exemplifying what is known today as the Thai Smile.

• The big stick he holds is a magical wand that can morph into powerful weapons or genies that would bring about victory or fulfillment of wishes.

Vocabulary

新加坡  xīn jiā pō  Singapore

马来西亚   mǎ lái xī yà  Malaysia

泰国  tài guó  Thailand

交响曲  jiāo xiǎng qǔ  Symphony